本文共 2199 字,大约阅读时间需要 7 分钟。
facebook 原生广告
Would you pay for Facebook if it didn’t have ads? What if that subscription offered better privacy?
如果没有广告,您会为Facebook付费吗? 如果该订阅提供了更好的隐私怎么办?
Facebook is reportedly conducting research on an ad-free Facebook subscription. Here’s Sarah Frier, :
据报道,Facebook正在对无广告的Facebook订阅进行研究。 这是莎拉·弗里尔(Sarah Frier) :
Chief Executive Officer Mark Zuckerberg has long considered such an alternative—not to replace the social network’s business model, but to remove a common reason people give for leaving the service. Internal company research in past years concluded consumers wouldn’t be receptive to a subscription option, seeing it as Facebook being greedy and asking for money for something it said would always be free, the people said.
首席执行官马克·扎克伯格(Mark Zuckerberg)长期以来一直考虑采用这种替代方法-不是取代社交网络的商业模式,而是消除人们放弃服务的常见原因。 知情人士说,过去几年公司内部的研究得出的结论是,消费者不会接受订购选项,因为这是Facebook的贪婪,并索要可以免费使用的东西。
Now, Facebook thinks consumer sentiment may be changing.
现在,Facebook认为消费者情绪可能正在改变。
To be clear Facebook has made no public announcement about such a feature. But the framing given for the feature above is telling: Zuckerberg sees it as a way to keep people concerned about privacy from leaving
需要明确的是,Facebook尚未对此功能进行公开宣布。 但是上面功能的框架说明了这一点:扎克伯格认为这是一种使人们关注隐私的方法不会离开
Facebook is valuable because basically everyone is on Facebook. The vast majority of Facebook users would never pay for a subscription, but some people really are concerned enough about their privacy to leave, and that makes Facebook less valuable. Offering a subscription without ads might give them a way to stay, meaning it potentially helps Facebook even if only a tiny percentage of users pay up.
Facebook是有价值的,因为基本上每个人都在Facebook上。 绝大多数Facebook用户永远不会为订阅付费,但是有些人确实非常担心自己的隐私权离开,这使Facebook的价值降低了。 提供没有广告的订阅可能会给他们留下的机会,这意味着即使只有很小一部分用户付费,它也可能会帮助Facebook。
Online privacy is becoming a luxury. Affordable Android phones track you on Google’s behalf, for example, while expensive iPhones do not. Facebook’s subscription service could be similar: a way for people to buy a little bit of privacy, if they can afford it.
在线隐私正成为一种奢侈品。 例如,价格适中的Android手机会代表Google跟踪您,而价格昂贵的iPhone却不会。 Facebook的订阅服务可能相似:人们可以负担得起的一种购买隐私的方式。
Photo credit:
图片来源:
翻译自:
facebook 原生广告
转载地址:http://jokwd.baihongyu.com/